![]() ![]() Series of images and footage of historical Shell advertisements and postcards. Over the last 100 years our logo and visual identity have evolved and moved with the times while remaining instantly recognizable as Shell. The footage shows the Pecten both on its own and in situ within advertisements and around the world. Historical footage of the Pecten at its inception and throughout history. Shell gas station free#“Ten motoring hints for April, it’s free from any Shell garage.” Historical black and white footage showing a Shell television advertisement featuring a man promoting a brochure in his hand entitled ’10 Motoring Hints for April’.” We aim to make peoples’ lives better, and ourīrands and communications have always reflected that.” “We’ve never been about just selling products and services. Historical black and white footage appears, showing footage of a filling station and a woman receiving a home delivery. Historical black and white footage appears, showing a man in a car at a Shell filling station in the 1950s, having his car filled with petrol by an attendant.Ĭonversation between petrol station patron and Shell petrol station attendant The film elaborates on the various ways in which the Shell brand has been expressed in advertising, experiential initiatives, and music, to name a few. This short video provides an overview of the history of the Shell brand and communications over the last century. The 1920s saw Shell breaking the mould in the world of marketing by using recognised artists rather than illustrators. Samuel junior also chose red to make his kerosene cans stand out against Standard Oil’s blue when the companies were competing back at the end of the 19th Century. It may come from the company’s origins in exports, as both yellow and red are used in maritime signalling. Yellow and red have been a fairly consistent element of Shell’s brand image from the earliest days although the exact origin is uncertain. ![]() His family had three scallops in their coat of arms. One theory states that it was the idea of a businessman who imported Shell kerosene into India. There are many theories about why the logo changed from a mussel shell to a scallop. This design was trademarked in 1900 and is the oldest of 22,000+ trademarks owned by Shell. Shell’s yellow and red scallop shell logo is one of the most recognisable symbols in the world, but it actually started life as a black and white mussel shell. ![]()
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